a good story provides an escape, and Offscreen’s 2025 Ski Trip video was built to do just that. we were asked to transport Offscreen’s student audience from the winding canals of Amsterdam to the peaks of France, within a digestible video. short, engaging, cohesive. perfect for social media.
Offscreen Ski Trip
the challenge
our first goal was understanding our audience. after speaking
with Offscreen’s student association board, we were able to contextualise what their student client base was experiencing.
fresh off of exams. ready to clear their minds. we wanted to create
the sense of a home away from home. something cosy yet freeing.
our Content Strategist, Finn Kupin, and Head of Visuals, Meg Johnson, combined to produce a video that gives this escape. for a minute there, I thought I was gliding down the slopes and not writing this.
now, unfortunately, I’m crashing back down to reality. but I suppose that’s the goal. to create a longing for a sense of adventure. for the time being, I’m going to sign off to go and book my next holiday.
the approach
the soloution
the result
at the end of June, we worked with Amsterdam improv collective La Patat and their organiser, Roel Blommers. they needed a poster to promote their apocalypse-themed improv showcase: “The Last Laugh”
The Last Laugh
the challenge
the approach
working directly with Blommers, we gathered inspiration and created key thematic objectives. we wanted this to feel authentic. unfiltered. down-to-earth. we developed a carefully crafted, hand-illustrated poster for this reason, capturing the beauty of improv by displaying raw creativity.
the soloution
meticulously sketching every centimetre, we created a background illuminated by countless small stars. on top, we laid La Patat’s signature potato, engulfed in flames and heading towards dancing figurines pinned in Amsterdam. matching this with a bouncy, energetic font and intergalactic color scheme, we produced a fun-loving poster that exudes quirkiness, energy and a little bit of chaos.
the result
The concept paid off. The show at Boom Chicago was sold out, with the poster driving viewers to buy tickets. Along with this, Boom Chicago Academy posted the poster on their feed, achieving an engagement rate above 3%.
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ontapvisuals@gmail.com