Big Game Comedy

the challenge

expanding into new adventures and responsibilities, onTap is delighted to have begun working with Big Game Comedy, an exciting improv comedy show hosted monthly at Boom Chicago. for the first time, we set out to take full control of a social media account, managing the Big Game Comedy Instagram entirely.

this work excites us. it allows us to bring structure and creativity together, building a more unified approach to content creation for Big Game Comedy. from filming their initial performances to posting the final social media clips, we developed a step-by-step process that brings their account a harmonious aesthetic.

alongside a consistent posting schedule, we have started crafting custom thumbnails, developing a content strategy that prioritises their niche, creating stylized, engaging Instagram clips and filming their shows at a professional level. the effect is apparent, and the results are already showing.

at the time of writing, the journey has just begun, yet the impact is there to see. the first reel released under onTap’s complete creative control achieved more than 3000 views for the first time on their account since the beginning of April. this is just the start, and we hope a complete approach to their content can continue to reap rewards for Big Game Comedy going forward.

the approach

the solution

the result